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FTTX is a communication network system that takes advantage of these advantages by using optical fiber as a transmission medium. This system consists of several types, including FTTN (Fiber to the Node), FTTB (Fiber to the Building), FTTC (Fiber to the Curb), FTTD (Fiber to the Desk), and FTTLA (Fiber to the Last Amplifier) .

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Advertising: Definition, Types, Functions, Benefits, and Tips

Definition of Advertising – The understanding of what advertising is is not evenly understood by most people. Some of them even equate advertising with marketing. Even though in reality, every day we find lots of forms of advertising that are scattered everywhere. Whether it's on social media, even in several shopping centers. What is the reason? Certainly because advertising or advertising is an important component in business development efforts. Where this advertising aims to increase brand awareness and attract more customers. In this article, we will discuss more about what advertising is, types of advertising, and its benefits for a company. Advertising itself plays a fairly important role in the marketing strategy of every business and company today. Because, by using advertising, companies can reach the target market and build effective brand awareness. The review below will invite you to understand more about the ins and outs of advertising and also its role in the marketing strategy of a business.

A. Definition of Advertising
Advertising is an effort or process of persuading the target market to take certain actions, such as buying a product or using a service, bringing awareness to something, and so on. In a business or company, advertising can be used for various purposes. Starting from increasing awareness of a brand, directing potential customers to your business, promoting sales of new products or services to the market, and differentiating products from competitors. At first glance, this advertising resembles marketing. But it should be understood that the two are different things. Marketing is a big picture of the whole process or company strategy in increasing awareness of certain brands and convincing customers to take action. While advertising is the process of creating persuasive messages that support the goals of the marketing itself. In other words, it can be said that advertising is one part of the components in marketing.

B. Types of Marketing
In a business, advertising has the goal of attracting new customers by setting a target market and reaching them through an effective advertising campaign. For a wider reach, companies will usually implement more than one type of advertising. In general, now there are many types of advertising available. The following are several types of advertising that you need to understand.

1. Online Advertising
Online advertising or what is often referred to as online advertising is a type of advertising whose material is delivered to the target audience online. This type of advertising has become one of the most popular and effective forms of advertising to do in recent years. This online advertisement will allow us to determine and target the target market according to our wishes, which can be determined by age, gender, location, and so on. Likewise with the price, which is relatively cheaper than other types of advertising. For now, some online advertising that is often used is through Instagram Ads, Youtube Ads, Facebook Ads, and also Google Ads.

2. Print Media Advertising
This type of advertising can be found in print media such as magazines, newspapers, brochures, posters, directories, and flyers. Although not as popular as online advertising, print media advertising is still used today to promote products or services. Generally, local print media are used by local businesses in promoting their business while reaching more customers.

3. Television Ads
Before entering the digital era as it is today, television advertising was the most popular promotional media for marketing a product or service. Many large companies use this type of advertising to reach the market within them. Even so, television advertising is still a type of advertising that is quite effective and is widely used by large companies. Although some of them have also moved to online advertising.

4. Outdoor Advertising
According to The Balance SMB, outdoor advertising is also known as advertising that will reach customers when they are outside the home. One form of this type of advertising is in the form of billboards that we usually find on the streets. Where this form of advertising is still classified as being used effectively as an advertising medium.

5. Product Placement
Product placement or product replacement is one of the activities of secretly promoting a product or service through films, soap operas, web series, and various other types of content. In other words, this type of advertisement is covert advertising. Meanwhile, the application of the example is like in a movie scene where there is a product in physical form. But the product is not explained directly.

C. Advertising function
The following are some of the main functions of advertising or advertising activities, including:

1. Source of Information
By using advertising, a brand or company can help people choose alternative products that are better or that suit their needs. That means, advertisements can provide more information than others. Whether it's about the product, distribution, or where to buy it as well as other information that has benefits for the community.

2. Economic Activities
Advertising can encourage economic growth, because producers are encouraged to always produce and sell products to meet the increasing needs of society.

3. Cost Burden Divider
Advertising can help create large economies of scale for any product or service. So this can reduce production and distribution costs per unit of the product. In the end, it will lower the selling price to the community

share this, because it can provide visual evidence that convinces customers about which product works more effectively and quickly overcomes stubborn blemishes.



E. Tips for Designing an Advertising Strategy
In order for the results of the advertising that you do to be more effective, then you need to do a few tricks in advertising that you can pay attention to below:

1. Use Storytelling
Story telling is one of the techniques that you can apply in designing and packaging your message and advertising strategy. This method can help you especially in attracting and influencing the target audience to take the actions desired by the company or brand.

2. Target Audience Emotions
The emotional response to this advertisement can influence someone's intention to make a purchase of the product or service you are promoting. Therefore, try to create ads that can evoke happiness, sadness, or attract other emotions that can persuade the target audience to take action.

3. Focus On Benefits
Effective advertising should focus on the benefits that your product or service can provide to the target consumer. Therefore, instead of explaining about the features you have, try to talk about what positive benefits customers can get when using the products or services you offer.

4. Select the Most Suitable Channel
In order for the messages contained in the ad to be more effective, make sure you choose the right channel. Study your target audience first to analyze which channels are most suitable and impactful.

F. Terms of Good Advertising
The AIDA pattern (Attention, Interest, Desire and Action) is one of the most effective and popular advertising principles to use. Where this pattern becomes the framework used by marketers, copywriters, and also advertising strategists when developing content for advertising campaign needs. The following are some complete explanations regarding good and correct advertising requirements using the AIDA pattern.

1. Attention
The first step to advertising using the AIDA pattern is attention, namely ensuring that target consumers know about the existence of your product or service. According to the Corporate Finance Institute, creating surprises through creative visuals or attractive advertising content is one of the best ways to attract consumers' attention. Not only that, unique ad placement will also affect consumer response. For small business owners, another effective way to do this is through highly targeted and personalized direct marketing. For example, by sending a marketing email with the customer's name in the subject line, of course this will attract their attention.

2. Interest
After the audience knows about your business and understands what it has to offer. Then it is time to interest them. To do this, of course, you first need to understand the challenges faced by consumers and use them in marketing materials to show that their product or service can help. For example, if your business is aimed at office employees who want to eat healthy easily, then you can attract their interest with messages about how difficult it is to get proper nutrition during a busy day at work. One thing to keep in mind is that content must be easy for audiences to consume so they don't lose interest. Written content should be easy to read in a regular font that is medium to large in size. Avoid using paragraphs of content that are too long as they can be difficult to read. Instead, include a short sentence or catchy slogan.

3. Desire (Necessity)
After maintaining audience interest, the next task is to make them want to buy products or use the services offered. At this stage, it is very important to focus on the benefits of the product or service compared to the features offered. Companies also need to build an emotional connection with the audience to create that desire. For example, if a customer feels overwhelmed before using a product, then you can use terms like 'frustrated' and 'anxious' in your marketing materials so they can identify with themselves. Then, you can also use emotional terms for how your audience feels after using your service or product, such as 'relaxed' or 'empowered'. Companies can increase this emotional connection by reaching customers through different channels such as telephone, email or social media. Talking with a skilled company representative can also help customers to build rapport with the company and encourage them to take the next step.

4. Action
The final step in the AIDA advertising pattern is to encourage the customer to take action. Even if the action is to make a purchase transaction, in many cases it can also be making an appointment, calling, or downloading marketing materials. The goal is to take the customer to the next stage. This process involves an invitation or what is often called a Call to Action (CTA). Calls to action are brief prompts that companies use to tell customers what they should do next. Content and placement is very important to get the audience to take action. On a print ad, the CTA could be something like 'Visit a store near you', while on a website page it would usually be 'Complete your order'. In an email, the CTA could be written as “Visit the website to find out more”, while on social media, the CTA could be as long as “Share this post”. Whatever the form of the CTA, the most important thing is that it is clear and actionable. So that customers can quickly solve it. After understanding what advertising is, types, and some tips on designing an effective advertising strategy. Now you can consider the best way to apply it to support your own brand or company marketing. Try to analyze advertising techniques and strategies from other brands that have proven to be effective in attracting the attention of the audience to get insights that you can apply when designing advertising strategies in the future. This is an explanation of what advertising is, its types, functions, and some tips on planning an advertising strategy for your company.

What is meant by advertising?
Advertising is a promotional tool, usually used to direct persuasive communications to target buyers and the public where this form of advertising presentation is non-personal.

We serve you for web design custom

Web Design is a term about visual design that is applied to digital media, namely websites. Where this is also related to what web development is, because the development of a website does not only require the functionality of the website, but we also need an essence of art called design. Return to the purpose of the website was created. The purpose of making a website is none other than as a communication medium, which aims to create or convey information quickly and in real time. Creating a design on a website requires special skills where not everyone can provide a unique design without losing the main function of the website. As we experience when visiting a website, when visiting a website, of course, the first thing we see is the design of the website itself, from the color composition to the layout. A good web designer is someone who understands the essence of color and has feelings in imagining it as a reader or website visitor. For example, in the selection of colors. A web designer needs to consider colors that are attractive but still pleasing to the eye. And avoid similar colors between the background and the writing. Talking about web design certainly cannot be separated from the name of content and image layout. The choice of content layout can affect the interest of visitors on the website that you have. Likewise with pictures. Today's modern website is very complex, where an image must also look attractive and support the color composition or website theme. In addition, the selection of image sizes is also very important. Looking back at the internet connectivity problems that exist in Indonesia today, it would be nice to use images with reasonable sizes. In general, we are not advised to select or enter images that have a size above 300 KB. Because of course having lots of large images will make loading our website pages even heavier. The conclusion this time about the notion of web design is a term in making a design that focuses on the appearance of the website without eliminating the main function of the website and providing additional comfort to readers or website visitors.

Definition of Fire Alarm System is a system created to detect the presence of fire automatically so as to prevent fires from occurring. When there are changes around us that indicate a fire, this system will immediately give a fire signal, in the form of a siren sound. The change in question is an increase in room temperature, the sudden appearance of smoke, fire and gas. Therefore, this system is always equipped with sensors that are sensitive to heat, smoke, fire and gas. Referring to the meaning of the Fire Alarm System, the purpose of creating the Fire Alarm System is to prevent fires from occurring by finding the source of the fire so that it can be extinguished immediately before the fire spreads. For this reason, every building needs to install a Fire Alarm System. One company that is recommended as a provider of this product is TotalFire. Furthermore, in general, this Fire Alarm System is divided into two types, namely as follows.

Conventional System
This system uses a 2-Wire Type installation system, which uses two cables to connect the electric current between the detector to the detector and to the Panel. The name of the cable that is commonly used is NYM 2×1.5 mm or NYMHY 2×1.5 mm electrical cable which is pulled in a conduit pipe such as EGA or Clipsal. For critical installations, the appropriate type of cable is a fire-resistant cable or what is known as FRC (Fire Resistance Cable) with a size of 2×1.5 mm. The nature of this conventional system is limited, each zone requires a separate panel and is not centralized so that this system is suitable for use in buildings that are not too large or small-scale, say those in housing, shops or certain rooms in a building. which is secured.

2. Addressable System
   This system is suitable for large-scale buildings such as apartments and other high-rise buildings because it uses a digital code system that can automatically detect the location of a fire. Why is that? Because the existing installation in this system is connected in one alarm panel in the control room. How does this addressable system work? It's actually quite easy, we only need one control room to control the other rooms. If a fire is detected, the detector will send a signal to the central control so that it can be resolved immediately. Then, this system is divided into two, namely semi addressable system and full addressable system. The difference between these two types of work systems lies in the speed of location detection. The first system can only show fire detection in a zoning or wider area. The second system can show the location of the fire at a more focused location point. Furthermore, the placement of the Fire Alarm System sensor must be considered and adjusted to the characteristics of the room. One example, the kitchen room. The characteristic of this room is that it produces smoke, so this smoke detector is not suitable for placing in the kitchen. Detectors suitable for kitchen rooms are fire/LPG and LNG gas detectors. The second example, in a room that has high room temperature characteristics, heat detectors should not be installed because they will always sound a siren if a fire occurs. So what are the components of the Fire Alarm System? The following are its constituent components.

1. MCFA (Main Control Fire Alarm)
   Is the main component in the Fire Alarm System part of the protection system. MCFA has a very important function, which is to receive input signals from detectors and other protection components such as fixed heat detectors, smoke detectors, ROR heat detectors.
   
   Detector Tool
   This tool works automatically. This tool is divided into four types, namely heat, smoke, fire, and gas detectors.
   
   Fire Bell
   This tool functions as a siren that indicates a fire has occurred so that it can be identified immediately.
   
   Indicator Lamp
   It is a sign of an active alarm system and a sign of a fire. Thus, a brief description of Definition Fire Alarm System, types, and its constituent components. In order for this system to function properly when needed, we must always take care of it. Treatment can start from cleaning the cable or from checking the cable connection, whether something is disconnected or not. Apart from that, we also need to choose the right system provider company so that it really functions when needed. Well, one company that is qualified in this field is TotalFire. This company has been built for a long time and shows good performance.

Indonesia has several marble producing areas that are well-known to foreign countries. Marble is one type of rock on earth that can be used by humans for various building purposes. In general, rocks on earth are divided into three types, namely igneous rocks, sedimentary rocks, and metamorphic or metamorphic rocks. Also read: NTB Province, the Largest Lobster Producing Region in Indonesia which is the Location for Shrimp Estate Development Marble is included in the type of metamorphic stone or metamorphic stone because the process of its formation comes from the metamorphosis process. Definition of Marble Stone Marble is a rock resulting from the process of metamorphosis or metamorphism of limestone, which in its process is affected by temperature and pressure. The word marble comes from the Greek word Marmaron which means shining stone, crystal stone, or sparkling. The texture and regularity of the grains in marble occur due to the recrystallization of the original structure of the rock itself. Meanwhile, marble in Indonesia is estimated to have existed since 30-60 million years ago. There are five characteristics of marble, namely having a compact stone structure, relatively the same crystal clusters, composed of calcite minerals and minor minerals. Then it has commercial or economic value depending on color and texture, as well as being affected by porosity, tensile strength, and weatherability. Also read: The largest tea-producing regions in Indonesia, West Java, Central Java and Jambi are included in the list of marble-producing regions in Indonesia. Given the age of marble in this country, which is tens of millions of years old, it is not surprising that there are many marble-producing areas in Indonesia. Here are 5 marble producing areas in Indonesia: 1. Tulungagung, East Java Tulungagung is the largest marble producing area in Indonesia. Marble mines in Tulungagung are said to have existed and have been operating since the Dutch colonial period. Marble mining activities in Tulungagung are carried out at Besole Hill, Besole Village, Besuki District, Tulungagung. In that village there is a mining company named PT Industri Marmer Indonesia Tulungagung (IMIT). Marble from Tulungagung is known for its good quality. No wonder every year there is always a demand for marble, both for the construction of houses, schools and other public facilities. Also read: 8 Best Coffee Producing Regions in Indonesia, Toraja and North Sumatra Enter List 2. Magelang, Central Java Regency

Magelang is also one of the marble producing areas in Indonesia. The marble mining location in this area is precisely in Salaman District, Magelang Regency, Central Java. This marble from Magelang is rare and unique, because it appears from underground with red fibers. In Salaman District there is also a tourist spot in the form of a Red Marble Hill, namely in Ngargoretno Tourism Village, Salaman, Magelang. 3. West Sumatra West Sumatra province is also one of the marble producing areas in Indonesia. Marble quarries in West Sumatra are spread over several regencies/cities in Minangkabau Land. The first marble quarries can be found in Halaban and Sitanang, Fifty Cities District, West Sumatra. Apart from that, marble mines are also located in Agam Regency, as well as Tampurungo in Sawahlunto Regency. 4. Lampung Just like West Sumatra, marble mining centers in Lampung Province can also be found in several places. Several marble-producing points in Lampung such as Natar District, Way Tuba District, Lalu Bangun Rejo District, Sendang Agung District, Pugung District, Gedong Tataan District, and Pagelaran District. Also read: 8 of the largest cocoa-producing regions in Indonesia, the largest production is in Sulawesi 5. South Sulawesi Not only in Java and Sumatra, marble-producing areas in Indonesia can also be found on Sulawesi Island, South Sulawesi to be precise. In South Sulawesi, marble quarries are scattered in several places, such as in Maros, Barru, Pangkep, Bone, to Enrekang. However, marble mining companies in these areas did not last long. One of the reasons is because of the prohibition on the export of raw materials. Marble produced in these areas is used for various purposes, one of which is to decorate a house. Marble is very suitable for home decoration, because it is durable, easy to clean, and looks beautiful. Apart from decoration, marble can also be used as a base for furniture, tombstones, and as an acid neutralizer

Starting a Coal Business: From Prospects to Tips on Obtaining a Mining Business License


The coal business allegedly provides abundant profits. In fact, many of Indonesia's richest people are predicted to come from the coal mining sector. So, it's not surprising that this businessman often gets the nickname 'Sultan of Coal'. Call it Theodore Rachmat. This senior in the black gold business is ranked 15th for the richest person in Indonesia according to Forbes with a fortune of $3.1 billion (around Rp.44.41 trillion). Actually, what makes the coal business so popular and how do you start a coal business? Check out this article to find the answer!

Coal: The King of Mining Business
Because of the importance of coal in various sectors of life, this mining product has been given the nickname 'black gold'. Curious about the prospects for the coal business? Here are the various uses of coal in 3 sectors of life.

3 Sectors of Coal Business Prospects
The best-selling coal business cannot be separated from its benefits. This black gold can be processed and used in various sectors, including for household needs, transportation fuel to support industrial processes.

Utilization of Coal for Household Needs
For household needs, the benefits of coal are certainly felt in the form of electricity and heat energy. This black gold is one of the greatest sources of powerhouses. This is evident from the data compiled by the Ministry of Energy and Mineral Resources which shows that domestic coal consumption in 2020 reached 121.89 million tons with the largest supply coming from the PLTU (Steam Power Plant) sector which is spread across the islands of Java, Bali, Nusa Tenggara. , Sumatra, Maluku, Sulawesi to Papua.

Apart from being a power plant resource, coal can also be utilized as a substitute for kerosene. Coal that has been processed into briquettes can be used to produce heat energy. Briquettes can be used for cooking and to produce heat energy in home fireplaces.



Utilization of Coal in the Industrial Sector
The first use of coal in the industrial sector is the cement industry. Here, coal is usually used as fuel for the combustion process in making cement.

In addition, the benefits of coal can also be felt in the health industry. This black gold can be processed into coal tar (coal tar). Coal tar itself is a dark liquid that can be used to treat itching, scaly skin and peeling due to skin conditions such as psoriasis, seborrheic dermatitis and atopic dermatitis. This skin medication is distributed in various forms, including bar soap, gels, creams to lotions and ointments. As a medicine, coal tar is marketed freely because it has obtained permission from the FDA (FDA Approve).

Utilization of Coal as Transportation Fuel
As a transportation fuel, coal is utilized in the form of gas or liquid fuel. Fuel is one of the essential elements in this modern era. Natural gas can be obtained from coal which is still stored in the ground. The gas that comes out of the coal is then directly processed at the mining site to become fuel gas (BBG). CNG produced from processed black gold can be used as a gas-fired power plant or can also be produced as diesel or hydrogen fuel.

Not only gas, coal can also be processed into liquid fuel or oil. To process these mining products into liquid fuel, the coal is first processed into powder or lumps, then dissolved at high temperatures to become oil. Oil made from coal is composed into Coal Water Mixture. CWM has a homogeneous and stable viscous suspension so that it can be used as an alternative/substitute for fuel.

Safe and Official, Here's How to Start a Coal Mining Business!

The trick to building a successful business lies in licensing. Likewise with the coal mining business. Moreover, this black gold business is directly supervised by the government. Therefore, if you want to become a successful coal entrepreneur, then your business permits are properly equipped.

The mining industry is regulated in the Mining Law, which is none other than the Mineral and Coal Law No. 4 of 2009. In addition, there is a Regulation of the Minister of Energy and Mineral Resources of the Republic of Indonesia No. 7 of 2020 which further regulates the procedures for granting areas, permits, and reporting on mineral and coal mining business activities.

Steps to Obtain a Coal Business License
Reporting from Daya.id, the following are the steps to obtain a coal mining business permit, Regulation of the Minister of Energy and Mineral Resources No. 7 of 2020.

Make sure that the business you want to run is not related to oil or gas mining activities. This is because the sector is limited in terms of operations as well as foreign ownership.

Next, you must determine the business activities that are carried out, whether the business is core or non-core. Core activities mean activities that are prospects, exploration, public investigations, processing and refining, after-mining services, reclamation, transportation, mine construction, mine environment, and occupational health and safety. While non-core activities are other activities that are not included in core activities.

Most importantly, your company must be a PT PMA company or a foreign investment company. In this case, you also have to coordinate with the Investment Coordinating Board (BKPM).

The next step is to collect all the files needed and submit them to the Directorate General of Minerals and Coal. For the record, this stage is very important. Therefore, as much as possible you don't make mistakes that prevent you from getting a license.

Please note, there are two types of licenses to choose from, namely: Mining Service Business Permit (IUJP) and Certificate of Registration (SKT). But the general term for the license is IUP which you can get from the Ministry of Energy and Mineral Resources.

1. Then, make sure you follow the tender process. That will determine whether you have rights to a particular mine site. Only the government can perform this procedure. When you have obtained the rights, you can get an IUP (Mining Business Permit) and the coal mining business you own can only be run.
   
   The last thing to remember in building a coal mining business is paying VAT. Do not ignore that the activity of buying and selling coal has not escaped the imposition of 10 percent VAT since the enactment of the Ciptaker Law. In addition, this VAT rate will increase to 11 percent as of April 2022 according to the provisions in the HPP Law. In addition, you must also pay tax (PPh) on the income you earn from the coal business at the applicable progressive rate. In either case, you can entrust your company's coal business tax affairs to the tax professionals at Konsultanku.

The key to a good and stable fiber optic network is the installation of each connection on the network itself which forms the strong foundation of a network. Therefore, we are very committed to maintaining the quality of all the main points of your fiber optic network.

IKR work on Fiber To The Home (FTTH) network What is FTTH? then one thing that is no less important to know about FTTH work is CPE work. Customer promises equipment (CPE) is a device or network that is located on the customer's side. Commonly known as IKR (House Wiring Installation). In general, the CPE devices included in the FTTH network are:

Benefits of Implementing Backbone Network Both the government, big companies and universities now prefer to implement backbone network because it has many benefits. In terms of data transfer speed, the backbone network doesn't need to be doubted because it can reach up to 10 Gbps. With such a high speed, the backbone network is also able to reach networks of up to 100 km. In addition, the backbone in the network uses a dual ring technique which is capable of providing a fairly high fault tolerance. For those of you who like to download images and stream videos, this backbone network really supports this data transfer traffic.

It is our responsibility to ensure the stable performance of your fiber optic network, so don't ever hesitate to entrust your fiber optic project to us.

one of the factors of customer satisfaction is on time for each predetermined time duration target

The key to the quality of your network lies in the installation at each network connection point, which will affect the long-term performance of your fiber optic network stability.

We will support all fiber optic material and tool needs with the best price and quality

We have specially trained and tested experts for fiber optic networks to maintain customer satisfaction

IT Security or also called Cybersecurity must be able to provide security in every IT device, both hardware and software, because a lot of information technology is currently developing rapidly.

Data security will really help users to monitor and ensure that information is safe from interference or threats from unauthorized parties. There are 3 aspects regarding data security, as follows:
Confidentiality
protecting information from unauthorized outsiders, or deleting information.
integrity
protect information from unauthorized modification and ensure that information is accurate and complete
Availability
ensure information is available when needed
IT Security Goals

Protect users (users) and information
Create rules as directions for users (users), system administrators, management and information system security officers (IT security)
Designate a security officer for surveillance, investigation or inspection
Help reduce the risks that might arise
Assist with regulatory and statutory compliance directives and Establish official company rules regarding security